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Krispy Krunchy Chicken Scores Big as Boston Red Sox's Official Fried Chicken

  • April 28, 2025

Starting this season, Krispy Krunchy Chicken is now the Official Fried Chicken of the Boston Red Sox. That’s not just another sponsorship—it’s a major win for fans, food lovers, and anyone who appreciates a perfectly fried piece of chicken.

Fenway has been around for over 100 years. It’s full of stories—from the Green Monster to the Lone Red Seat. But this is the first time fans will be able to grab authentic Cajun fried chicken while cheering on their team. The move is part of a growing trend where sports teams partner with food brands that bring more than just calories—they bring culture.

About Krispy Krunchy Chicken®

Founded in 1989 in Louisiana, Krispy Krunchy Chicken® (KKC) started with one clear mission: make great fried chicken convenient and accessible.

Instead of launching traditional franchise restaurants, KKC did something smarter. They offered a licensing model—allowing convenience stores, gas stations, universities, and truck stops to serve their food without the heavy cost of franchise fees. The result? A model that grows fast and adapts easily.

Now, with over 3,200 locations across 47 states, KKC is one of the most recognized hot food concepts in the U.S.

Their menu hits all the right notes:

  • Hand-breaded, mildly Cajun-spiced fried chicken

  • All-white meat tenders

  • Cajun Chicken Sandwich (award-winning)

  • All-new chicken nuggets

  • Signature honey biscuits

  • Comfort-food sides like jambalaya, mac and cheese, and red beans & rice

And they’re moving over 1 million pounds of chicken every week.

KKC isn’t trying to be fancy—they’re focused on flavor, consistency, and real value. And clearly, it’s working.

What Makes Krispy Krunchy Chicken a Staple Favorite?

KKC hits differently, and there are a few real reasons why it’s become a go-to for so many people—especially in places where fast food is more about function than flair.

  1. The Flavor Is Real

This isn’t generic fried chicken. KKC uses a proprietary marinade and seasoning blend with Louisiana roots. It’s mildly spicy but never overwhelming, so it works for a broad audience. The chicken is always hand-breaded on-site, which keeps the texture crispy and the flavor deep.

  1. It’s Fast Without Cutting Corners

KKC isn’t full-service dining—but it also isn’t your typical gas station food. It’s fresh, hot, and served fast. Perfect for people on the go who still want real food.

  1. Honey Biscuits. Enough Said

Ask any KKC regular, and they’ll mention the biscuits. Flaky, sweet, and buttery—they’re a perfect pairing with spicy chicken and they’ve developed a cult following of their own.

  1. Smart Placement

You don’t have to drive out of your way. Whether you’re filling up your tank or walking across campus, there’s a KKC where you need it. That’s not luck—that’s their smart growth strategy.

Krispy Krunchy Chicken Scores Big as Boston Red Sox's Official Fried Chicken

On April 4, the Red Sox kicked off their season with something new on the menu: KKC’s hand-breaded chicken tenders and signature sandwiches served fresh inside Fenway Park.

Fans can now enjoy that crispy, Cajun flavor while watching the Sox take the field. It’s a natural fit: two American icons coming together to deliver unforgettable experiences.

Fenway Park isn’t just a ballpark. It’s a cultural landmark. Known for the Green Monster, the Pesky Pole, and its century-old charm, it’s a place where traditions matter. So the food has to match the moment.

This partnership proves that sports fans want more than just hot dogs. They want bold flavor, real quality, and something to remember. KKC delivers that—and now, it’s delivering it straight to Red Sox Nation.

How Krispy Krunchy Chicken’s CEO Built a 3,200+ Location Empire

If you want to understand how KKC exploded across the country, you’ve got to listen to the guy running the show: Jim Norberg, CEO of Krispy Krunchy Chicken.

In a must-listen episode of “Delivered: The Journey of Packaging”, Norberg talks about how the company’s no-franchise-fee licensing model helped it grow faster and smarter than most food brands. Check out the episode here:
From Gas Stations to Nationwide Icon: How Krispy Krunchy Chicken is Disrupting Foodservice

Some key takeaways:

  • KKC’s team “bleeds marinade”—Norberg’s words. That means everyone is all-in on flavor, brand integrity, and scalability.

  • Packaging plays a critical role in how the food travels and how consistent it feels at each location. It’s a major part of their customer loyalty.

  • They’re innovating fast—with new nuggets, sandwiches, and LTOs (limited time offers) dropping regularly.

  • Third-party delivery is part of the strategy, but they never compromise the product.

  • And yes—KKC has eyes on 10,000 locations.

Jim Norberg isn’t new to growth. He was a key executive at McDonald’s and helped lead massive international expansion. Now, he’s applying that same playbook—only this time, the menu is spicier.

Score Big Like Krispy Krunchy Chicken—Partner with a Food Packaging Company That Knows the Game

Behind every great food brand is a packaging partner making sure that flavor, freshness, and branding arrive intact.

Just like KKC’s signature chicken brings the crunch and Cajun spice, SupplyCaddy helps brands deliver that experience in sustainable, brand-forward packaging that stands out—whether it's at a gas station, college food court, or MLB stadium.

We help brands:

  • Keep food hot and fresh with smart packaging solutions

  • Stay consistent with custom-printed designs and materials

  • Stand out on delivery apps with Instagram-worthy containers

  • Scale sustainably without sacrificing speed or quality

From tamper-evident labels to eco-friendly trays and compostable cutlery, SupplyCaddy builds custom packaging that performs. Want to scale your food brand like KKC? Start with packaging that’s built to play in the big leagues.

Whether you're launching in one location or 1,000, SupplyCaddy can help you grow with packaging that works as hard as you do. Let’s bring your flavor to more fans.

Contact SupplyCaddy to start your brand’s growth journey today.