Fried chicken has always been a staple in Southern cuisine, but Daddy’s Chicken Shack in Atlanta, Georgia, has taken this classic dish to a new level. This small, family-owned business has become a local sensation for its perfectly crispy, juicy, and flavorful fried chicken. But what sets Daddy’s Chicken Shack apart from other fried chicken joints is their secret ingredient: science.
Yes, you read that right. Daddy’s Chicken Shack has found the perfect chemistry to make their chicken irresistibly delicious. In this blog post, we’ll dive into the science behind their recipe and explore how this small business significantly impacts the Atlanta food scene.
Daddy’s Chicken Shack Finds the Perfect Chemistry
Whenever Daddy’s Chicken Shack is mentioned, Pace Webb always talks about the “chemistry” that makes the brand so special. And it’s no wonder why – the startup’s success story is nothing short of remarkable.
It all started with a humble 700-square-foot space in Pasadena, California. With no bathroom, seating, parking, or foot traffic, the dream of turning this space into a successful business seemed unlikely. But against all odds, Daddy’s persevered.
Fast forward four years from November 2018, and Daddy’s has signed its seventh regional development deal, with eight franchise agreements already in place across several states. With a total of 120 units in development, the brand is expanding rapidly, with one location already open in Houston and two more set to launch soon in Scottsdale and Denver. Unfortunately, Daddy’s Pasadena test kitchen is no longer open to the public, but that’s a small price to pay for the brand’s remarkable success.
So what’s the secret to Daddy’s success? It’s all about “chemistry” and adaptability. When the pandemic hit, Daddy’s saw a 200% increase in sales. Instead of panicking, the brand turned to technology to adjust to the new circumstances. Using Ordermark, an online ordering solution that integrates third-party delivery providers, Daddy’s was able to analyze data, adjust its strategy, and realize its full potential.
The Pipeline is Proliferating for Daddy’s Chicken Shack, Well Into the Triple-Digits
Georgalas contacted old connections and a close friend, which led him to meet Dr. Ben Litalien, the founder of FranchiseWell. FranchiseWell consults with major companies like UPS and IKEA. Their partnership eventually resulted in an investment from Dave Liniger, the co-founder of RE/MAX, who chose Daddy’s from a pool of 200 potential candidates.
Georgalas was drawn to the success stories and challenges that Dave shared, along with his admission of making every mistake in the book in the last 50 years but learning from them to build a successful business. Daddy’s first flagship location in Houston was designed to showcase to potential franchisees the “biggest, saddest thing you could have.” While most of Daddy’s places will be inline or endcap, around 25 percent will be standalone.
Webb’s initial inspiration for Daddy’s came from developing a fried chicken sandwich with sriracha mayo, Thai-style slaw, buttermilk fried chicken, and a brioche bun for an event in 2013. The food was a hit, drawing a crowd and even getting the approval of Mandy Moore. After that, Webb casually mentioned to her dad that she had a retirement plan of opening a chicken shack named Daddy’s, where they could serve fried chicken and hang out in Venice Pier wearing Hawaiian shirts.
Webb’s father, an artist and graphic designer, later helped craft the Houston location’s interior alongside Harrison, a global consultancy company. The result was an authentic-looking shack that incorporates elements of a house, such as windows of different sizes and a hanging door in the dining room.
The aesthetic is a fusion of the American South with Japanese minimalism. Georgalas was impressed with Webb’s fried chicken sandwich when he first tried it in 2015 and believed that she had found her Shake Shack. He suggested they should do something with the idea, to which Webb responded by indicating that he should do it with her.
Experience Perfect Chemistry with Daddy’s Chicken Shack and Partner With SupplyCaddy Today!
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