Get ready to indulge in a mouthwatering revolution with Domino’s third-party delivery! The iconic pizza giant has made an audacious move that will redefine pizza delivery worldwide. Embracing third-party delivery services on an unprecedented scale, Domino’s is breaking down borders, allowing pizza enthusiasts to savor their favorite slices from anywhere on the planet.
In this blog post, we’ll explore how this visionary approach is transforming the culinary industry and creating a more accessible, delectable pizza experience for all. Let’s dive into the exciting world of Domino’s third-party delivery and discover how it’s changing the game for pizza lovers worldwide.
Domino’s Third-Party Delivery Goes Global
Domino’s Pizza, known for its reluctance to work with third-party delivery companies, has made a groundbreaking decision. After facing significant challenges with delivery services, the pizza chain announced a historic partnership with Uber Eats and Postmates in the U.S. The collaboration will begin in the fall and is expected to roll out nationwide by the end of 2023. Uber Eats will be the exclusive platform for Domino’s in the U.S. until 2024. Customers can still use the Domino’s Tracker through the Uber Eats app and orders delivered by uniformed Domino’s drivers.
Uber One and Postmates Unlimited members will enjoy free deliveries. Russell Weiner, CEO of Domino’s, expressed excitement about the move, stating that the company’s success in various markets both in the U.S. and internationally, encouraged them to explore order aggregation. After observing the success of aggregators like Uber Eats in 13 international markets, Domino’s believes it can tap into a new customer segment and drive a significant increase in delivery orders.
This decision marks a significant shift for Domino’s, which had previously been skeptical about collaborating with third-party delivery companies. But due to recent struggles in delivery and a drop in delivery same-store sales, the company decided to consider all available options. Hiring delivery drivers has also been challenging, prompting Domino’s to offer more flexible working arrangements and introduce a new fleet of electric vehicles.
In contrast, other pizza chains like Papa John’s and Pizza Hut have embraced third-party aggregators, citing substantial increases in incremental business. They have found value in the ability of these companies to complement their labor force during peak times and attract new customers and occasions. While the deal with Uber Eats and Postmates will initially be exclusive to the U.S., it will eventually extend to international markets.
Domino’s already has a $1 billion business with third-party delivery aggregators outside the U.S. Master franchisees in these markets can transition to the new agreement throughout the year, potentially reaching 70 percent of Domino’s stores worldwide. Uber CEO Dara Khosrowshahi expressed enthusiasm about the partnership, praising both companies’ commitment to technology and innovation. With Uber Eats controlling 23 percent of sales in the U.S. and Postmates at 2 percent, this collaboration is expected to benefit both brands significantly.
In conclusion, Domino’s decision to partner with Uber Eats and Postmates represents a significant step in embracing third-party aggregators, driven to tap into new customer segments and boost delivery orders. The pizza chain is joining the ranks of other successful brands that have leveraged these platforms to grow their business and meet customers’ evolving needs.
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Domino’s, the renowned pizza giant and pioneer in Domino’s third-party delivery, is taking its delivery services to new heights by going global! This groundbreaking move promises to revolutionize the way pizza lovers enjoy their favorite slices, no matter where they are in the world.
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