McDonald’s serves over 69 million customers daily, making it one of the most influential players in the restaurant industry. So, the industry listens when its CEO, Chris Kempczinski, shares insights about where fast food is heading. In a recent video, Kempczinski laid out three bold predictions for 2025, touching on shifts in consumer preferences, the role of artificial intelligence in fast food, and the growing importance of sauces. If you’re in the restaurant business, these insights aren’t just interesting—they’re essential. Understanding these trends can help companies to stay ahead, adapt to changing demands, and create a better dining experience.
In this blog post, we will explore what the McDonald’s CEO sees on the horizon for 2025 and beyond.
McDonald’s CEO Shares Three Bold Predictions for the Restaurant Industry in 2025
- McDonald’s CEO Predicts That Diners Will Want More Protein
“Protein is hot,” Kempczinski stated, highlighting a significant shift in consumer preferences. As more people focus on high-protein diets for weight management, fitness, and overall health, fast-food chains must respond. This trend is particularly relevant given the rise of GLP-1 weight loss medications like Ozempic, which often encourage users to consume higher amounts of protein while reducing overall calorie intake.
McDonald’s already offers a variety of protein-based menu items, from classic beef burgers to crispy and grilled chicken options. Even the longtime staple Filet-O-Fish caters to consumers looking for alternative protein sources. However, as the demand for protein-rich meals grows, fast-food chains may need to diversify their offerings. Expect new protein-packed menu items, leaner options, and plant-based protein innovations designed to meet evolving consumer expectations.
- Kempczinski Says Fast-Food Restaurants Will Continue Looking at AI
The connection between fast food and artificial intelligence might not seem obvious, but the two are becoming increasingly intertwined. Many chains have already tested AI-driven order-taking, predictive analytics for supply chain management, and even personalized marketing strategies.
McDonald’s previously experimented with voice AI in its drive-thru but pulled the program in 2023 due to inconsistent performance. Despite this setback, Kempczinski remains optimistic about AI’s role in the industry. “We’ve got several teams looking at how we can use AI,” he said, hinting at continued investment in automation and data-driven decision-making.
While some fast-food chains are still in the early stages of AI adoption, others are rolling out full-scale implementations. AI can streamline operations, improve customer experiences, and even reduce costs. Whether through AI-powered kiosks, chatbots for online orders, or machine learning-driven inventory management, expect fast food to become more innovative and efficient soon.
- Sauces Will Be a Focus for Diners in 2025, Kempczinski Says
What’s on your plate might not be the main attraction anymore—it’s what you dip it in. According to Kempczinski, sauces will majorly affect fast-food innovation in 2025. “Spicy is always in,” he said, hinting at a growing demand for honey-based and sweet flavors. McDonald’s has already seen success with limited-edition sauces, such as the return of Szechuan sauce in 2017, which caused a frenzy among fans. The trend toward unique, bold, and customizable flavors means fast-food chains will likely expand their sauce offerings to keep customers engaged and excited.
Restaurants that want to stay ahead should note that offering exclusive, limited-edition sauces can drive foot traffic and online engagement. Whether through nostalgic throwbacks or entirely new flavor profiles, sauces are the secret ingredient to success in 2025.
Why Customization is Becoming Key in Fast Food
One key takeaway from Kempczinski’s predictions is that consumers want choice. Whether they’re choosing a high-protein meal, experiencing AI-driven personalization, or trying a new sauce, customization is driving the future of fast food. Customers no longer want a one-size-fits-all menu. They want meals that fit their dietary preferences, tastes, and lifestyles. Fast-food brands that embrace customization—offering flexible menu options, build-your-own meals, and exclusive condiments—will have a competitive edge. Digital ordering tools, loyalty apps, and AI-based recommendation systems can enhance this experience, creating deeper engagement and repeat business.
Stand Out with Custom Packaging That Elevates Your Brand
Your food is unique—your packaging should be, too. With customization shaping the future of the restaurant industry, now is the time to ensure your packaging reflects your brand’s identity and enhances the customer experience.
At SupplyCaddy, we create custom food packaging solutions that make a lasting impression. Whether branded takeout boxes, eco-friendly containers, or innovative packaging designed for convenience, we help you serve excellence with every order. Elevate your brand with packaging that tells your story and sets you apart from the competition. Contact us at hello@supplycaddy.com.
