A strong brand identity can make all the difference in the competitive world of fast-casual dining. That’s why Mendocino Farms, a popular California-based sandwich chain, recently underwent a brand refresh to better position itself for growth. With a focus on sustainability, community, and fresh, high-quality ingredients, Mendocino Farms has always had a loyal customer base.
But as the company expands into new markets and faces increasing competition, it recognized the need to update its branding to reflect its values better and stand out from the crowd. In this blog, we’ll look closer at Mendocino Farms’ refreshed branding and how it’s helping the company achieve its growth plans.
Refreshed Branding Boosts Mendocino Farms’ Growth Plans
Mendocino Farms, a California-based fast-casual restaurant chain, opened a record number of stores in 2022 and is preparing to enter a new market this year. Despite inflationary commodity prices, supply chain disruptions, and labor shortages, the restaurant chain opened nine new locations in 2022, with the final one opening between Christmas and New Year’s Day.
The company also rebranded at the beginning of 2022 to reflect its evolved brand purpose. The rebrand included a switch in name from Mendocino Farms Sandwich Market to Mendocino Farms, an updated logo, and enhanced signage, among other changes. The company also plans to introduce new items to the menu every six to eight weeks.
All new stores will reflect the rebrand, including the 14 planned for 2023. The company is looking to expand to other states west of Texas, such as Nevada, Arizona, and Colorado, and is preparing to enter the Seattle market later this year. The brand’s site selection process is based on understanding its affluent core customer base and then mapping it across the country to find a match.
Revitalized Branding Strategy Propels Mendocino Farms’ Growth Plans
But it doesn’t stop there. Mendocino Farms has also revitalized their in-store and online presence with a focus on locally sourced ingredients, green packaging, and convenient ordering. With these changes, Mendocino Farms is clearly poised to keep growing and delighting food lovers across the region.
Mendocino Farms has mastered the art of cultivating strong relationships with its patrons by unwaveringly championing sustainability and community engagement. Harnessing the power of social media, the enterprise has strengthened its bond with customers. By partnering with local farmers, Mendocino Farms has curated a seasonal menu that tantalizes taste buds with the freshest and most delectable ingredients, truly embodying its commitment to providing top-notch culinary experiences..
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Attention restaurant owners and operators! Are you looking to boost your growth plans and stand out? Look no further than Mendocino Farms, whose refreshed branding has helped propel their success. And the key to their success? SupplyCaddy! Takes pride in treating every client with the same care and attention to detail.
Whether you run a single-unit restaurant or a large chain, SupplyCaddy has the expertise and resources to help you achieve your goals. So why wait? Contact SupplyCaddy today at [email protected] and let us help you take your restaurant to the next level!